virtual product management

Of course the success of a business venture or even a project is tied to how well it's executed.  But what does that mean beyond simply coming up with a plan and executing‍‍‍ it perfectly.  If it was that easy there would be a lot more Google-like success stories.

posted by Randy Kun         2018

Perfect execution that failed

Trick question.  Both!  Trees are the fine-grained tasks and details in your plan.   Remember the devil lives in those details. That’s why there’s a ton of tools out there for managing details.  Which tool is the best?

posted by Randy Kun         2018‍‍‍‍‍‍

The forest or the trees - which is more important?

Sure the job description sounds clean and technical.  Size the market, build the go-to-market strategy, generate product requirements yada yada.  But guess what. The product is built by people, sold by people and bought by…people.

posted by Randy Kun         2018

The human factor‍‍‍ of product management

Turns out, managing a product is all about decisions.  Go figure.  What segments, what features, what price, tune the UX for newbies or pros, invest in onboarding or partner enablers.   The list goes on and on.  

posted by Randy Kun         2018

Decisions decisions

Ouch.  That's the sound of someone giving up on your product.  Even though they might think it’s them not you, it’s still a customer fail.  This is a classic symptom of poor product/market fit.  What ‍‍‍went wrong? Right product, wrong person?

posted by Randy Kun         2018‍‍‍

Can you figure this out?

Of course you love it.  You built it.  But are you going to buy it?   It’s always risky to assume your customers think like you do.  Do they like what you like and dislike what you dislike?  I‍‍‍t’s so essential to understand your customer segments and personas.  Really understand them.

posted by Randy Kun         2018‍‍‍‍‍‍‍‍‍

It's great...we all love it