virtual product management

Perfect e‍‍‍xecution that failed

Of course the success of a business venture or even a project is tied to how well it's executed.  But what does that mean beyond simply coming up with a plan and executing it perfectly.  If it was that easy there would be a lot more Google-like success stories.  Your plan should be in support of your overall strategy which is how you plan to achieve your top level business goals.  Of course you have a strategy right?  A bit more than “let’s go build something and sell it”?   If not, there’s a bit of heavy lifting in your future - a topic for another day.  But starting with a strategy, the most important question to keep asking as you craft the plan is “will it work?”.   A simple question but there’s a lot buried in there.  One of the biggies is whether the plan is complete - does it have all its arms and legs. Perfectly executing 9 parts out of a necessary 10 still leaves you a few bricks short of a load.  That can be the difference between success and failure.  You may be wondering why you might include only 9 out of 10 necessary parts.  It comes down to asking the right questions so that your plan addresses the right areas.  

posted by Randy Kun         2018

That seems obvious but it can be a little trickier than it sounds if you haven’t made the journey before or you’re in uncharted waters.  You don’t know what you don’t know.  You need to find out about things you didn’t even know existed.   That’s a dangerous position to be in.  Sure you can just give it your best shot and if it turns out you forgot something, deal with it then.  But that can get ugly.  One of the best ways to make sure your plan has all it’s arms and legs is to check with other people who have done the journey.  Just like traveling.  Ask around.  It’s cheap insurance.   And of course once you have your basic plan sorted out, remember that Murphy will be hiding around every corner.   Assume anything that can go wrong, will go wrong.  And plan accordingly.  That’s right, a layer of pre-thought contingencies.  That’s how you fail-proof your plan.

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